Colorado Log Cabin

Searching for Denver real estate can be much like a scavenger hunt when you read the ads.  I don't know what it is about writing to sell real estate, but sometimes I wonder if the writer ever saw the property they are advertising.

For instance an ad for this property might read:

Charming Cowboy Cabin w/Character

Enjoy living in this lovely log cabin with an "open floor plan."  Rooms filled with sunshine and plenty of room to expand.   40 Acres with trees, located on a quiet hillside with forever views. Needs a little TLC, bring a hammer and a few nails... insert your own style.


OK, so I must admit most ads aren't really that bad, or are they? 

I can't tell you how many times I've read the Denver MLS (Multiple Listing Service - MetroList) description then took buyers to see the property.  Had the description been responsible for convicting the listing
in a trial, it never would have been found guilty!

What's the point?  Does the broker expect to "trick" a buyer into loving a property that has no resemblance to the real thing? 

I've never ever had a buyer fall in love with a home that was nothing like we expected. Never.  Somehow I doubt I ever will.

When it comes to advertising, it's best to tell the truth.  Good, bad or ugly, the truth is the only way to go.

If you have a dog, call it a dog. Price it like a dog.  Dog buyers will come.  IF you have a palace, price it like a place, promote it like a palace, the Buyer King will find it.

The Buyer King won't buy your dog.

Nope. Never, not ever.

Comments

[Kristal]

Tell me, after you burn the firewood, what will be left?

[Athol Kay]

40 acres subdividable with great views from all corners of the gently sloping lot. Comes with free firewood.